Our Story

Somewhere between old family trunks of fabric and quiet dreams scribbled in notebooks, Ittra Tara began to take shape. Built on a love for Indian textiles and the beauty of wearing what feels right.

Hi, I’m Shambhavi, the founder of Ittra Tara.

We started small - sourcing fabrics I fell in love with, working with trusted tailors, and creating pieces that felt beautiful, thoughtful, and real. Every kurti we make is stitched with care, not speed. We choose prints that carry stories, colours that bring comfort, and cuts that celebrate all kinds of bodies.

The name, Ittra Tara, means fragrance and starlight. Subtle, but unforgettable. That’s what we want the clothes to feel like. Not loud. Not fleeting. Just timeless, soft, and full of heart.

Ittra Tara is about slow fashion and self-love. We want every woman who wears us to feel seen, comfortable, and a little more herself. Because sometimes, the right outfit doesn’t just change how you look, but shifts how you feel.